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Eddie Bravo: 10th Planet Jiu-Jitsu, Conspiracy Theories & Net Worth

Well, who comes to your mind when martial art is mentioned? Bruce Lee? He may be the first person that crosses our minds. But in fact, there are many unknown geniuses in this field. One of them is Eddie Bravo.

Martial arts refer to different categories of combative movements. It is known to require concentration, discipline, and self-control. Along with these, mastery of martial arts requires dedication and sacrifice.

Eddie Bravo has outdone himself through the various ranks of martial arts and has made history in the field of Brazilian Jiu-Jitsu.

eddie bravo
Eddie bravo in the ring           Source: grapplinginsider.com

Bravo is a Brazilian jiu-jitsu third-degree black belt holder under Jean Jacques Machado.

He also founded 10th Planet jiu-jitsu and the Eddie Bravo Invitational (EBI). Bravo became a name to remember after defeating Royler Gracie at the ADCC Championship (2003).

Eddie Bravo is probably one of Brazilian Jiu-Jitsu’s most controversial figures.

Some remember him as a creative genius. In contrast, some scorn him as a semi-successful fraud. But, most importantly, he is credited for inventing his unique style of Jiu-jitsu.

Let’s learn more about this exceptional man who does things outside the box.

Quick Facts

Here are some quick facts about Eddie Bravo.

Full Name Edgar A. Bravo ( Cano)
Birth Date May 15, 1970
Birth Place Santa Ana, California, U.S.
Nick Name Edgy Brah, The Twister
Religion Unknown
Nationality United States of America
Ethnicity Latino/Hispanic
Education Unknown
Horoscope Taurus
Father’s Name Unknown
Mother’s Name Unknown
Siblings Two
Age 54 Years Old
Height 5′ 7.5″ (1.71 cm)
Weight 183 lbs (83 kg)
Shoe Size Unknown
Hair Color Black
Eye Color Brown
Body Measurement Unknown
Figure Masculine
Marital Status Married
Spouse Lux Kassidy
Children Draco lee Bravo
Profession martial arts instructor, podcaster, and stand-up comedian
Surgeries Back Surgery and Knee Surgery
Net Worth $1.5 million
Social Media  YouTube, Facebook
Merch Mastering the Rubber Guard, 10th planet Jiu-Jitsu All-Stars, Jiu-Jitsu Unleashed.
Last Update May, 2024

Eddie Bravo: Early Life, Parents, and Horoscope

On May 15, 1970, Bravo was born as Edgar A. Cano in Santa Ana, California, USA.

Eddie’s biological parents were Mexican. His biological father hails from Chihuahua, Mexico; likewise, his mother belongs to Guadalajara, Jalisco, Mexico.

When he was 5, he had a stepfather that hated him. Further, when he turned 10, his stepfather left his mother.

As a result, she now had to raise three children all by herself. But unfortunately, not much conclusive information is mentioned about his two siblings.

Musician Eddie Bravo Guitar
Eddie Bravo with his Guitar

Bravo, the surname he goes by, belongs to his stepfather, which he legally changed later on. As a child, Edgar had interests in music, sports, football, and wrestling.

Bravo is an American citizen by birth and comes under the Latino/Hispanic ethnicity.

His Zodiac Sign is Taurus. Taurus is an earth sign represented by the character bull. Like his celestial spirit animal, he is ambitious, focused, and resilient.

Eddie Bravo: Age, Height, and Weight

As Eddie was born on May 15, 1970, he is 54 Years Old. Eddie is of average height as he stands 5 feet and 7.5 inches tall, which is 1.71 meters long.

Without a doubt, this height is an advantage to his career as a martial arts practitioner.

Furthermore, thanks to his focus in the field, his body remains fit and maintains a weight that fluctuates around 80kg.

Eddie Bravo: Personal Life

In 2012, Eddie Bravo tied the knot to his longtime girlfriend, Lux Kassidy. The same year, the couple became parents as they welcomed their first child, Draco Lee Bravo.

Who is Lux Kassidy?

Lux Kassidy is an American Citizen born on 17 May 1985. She works as a pornographic actress as well as an erotic model.

In conclusion, we can see, the man has been enjoying a good time bonding with his family. He currently resides in a luxurious mansion with his family in Sherman oaks of LA, California.

Eddie Bravo and Lux Kassidy with their son
Eddie Bravo and Lux Kassidy with their son; Darco Source: richathletes.com

As unconventional as he is, Bravo is a strong adviser to the use of marijuana, attributing it to helping his creativity in Brazilian jiu-jitsu, for instance.

Additionally, he is also a believer in many conspiracy theories like the Flat Earth conspiracy theory and World Trade Center Tower 7 controlled demolition conspiracy theory.

And if interested, we can connect with his theories on his youtube channel and podcast.

Eddie Bravo: Career

Eddie was a small skinny metal-head nerd that grew up in a tough Hispanic community in Santa Ana, California.

Nevertheless, He had a passion for music since childhood. As a result, that passion led him to learn how to play the guitar and Drums.

With the singular determination to become a famous musician someday, he formed various bands.

However, Eddie Bravo’s initial contact with combat sports was through wrestling during high school.

Entering Hollywood to follow his dream

In 1991, at age 21, Eddie entered Hollywood in the pursuit of becoming a famous musician. And during this course, he formed a band named “Blackened Kill Symphony.”

However, Eddie Bravo soon realized that he needed to get his body in shape to maintain his image as an up-and-coming celebrity.

For that purpose, he decided to take a gym class. But, like every other ambitious person, he only attended it for two weeks.

Talking about the gym, you might want to know more about famed bodybuilder Shannon Seeley.

Jumpstart of His Career

But it was then that Eddie got into the traditional style of fighting influenced by the one and only Bruce Lee.

Likewise, Eddie then joined a karate class and began his training under Coach Philip Skornia. But, Karate didn’t maintain Bravo’s interest for long, though.

Call this his ego or not wanting to lose to anyone. The victory of Royce Gracie at the famous cage fighting event in the Ultimate Fighting Championship inspired Eddie Bravo to join the Brazilian Jiu-Jitsu.

As a result, after the UFC event, Bravo enrolled in a Jeet Kune Do academy.

Further, in April 1996, Eddie added jiu-jitsu to his activities at the Machado bros academy. He came under the guardianship of the legendary Jean-Jacques Machado.


Bravo wasn’t looking to become a professional by then, but his passion for martial art training drives him to excel in this field.

Subsequently, Eddie trained in JKD and BJJ for over 2 and a half years. Afterward, he completely decided to quit Jeet Kune Do and solely focus on Brazilian Jiu-Jitsu.

But Eddie, with a creative mind, always struggled to stick with conventional Brazilian jiu-jitsu protocol and thus started creating his spins.

The American-born began thinking of new moves or new ways of old moves, experimenting with them.

Finally, he created his trump card: his own style of twister and Rubber Guard that he developed over the course of thousands of hours in training.

Making History

2003 becomes a life-changing year for him, a once-in-a-lifetime opportunity.

After winning the weight division at the North American ADCC trials, he was offered an opportunity to compete against the world’s top competitors in a high-level no-‘gi’ event.

Incredibly, he faced 4 tіmе world chаmріоn, Royler Gracie, in the quаrtеr-fіnаlѕ of the tournament. Royler, 38 years old, was still regarded as one of the top contenders to win the division.

But against all odds, Bravo did exceptionally well against Royler.

Eddie shocked the Jiu-Jitsu world by controlling Royler with his newly invented rubber guard and submitting Royler with a triangle choke.

Unfortunately, Léo Vieira would stop bravo in the tournament’s semi-finals, but he had already made his mark in this sport.

After the competition, he returned to the US, and his master, Jean Jacques Machado, awarded him a black belt.

Along with this, he went against many fighters such as Gracie Beef, Renato Laranja, Gustavo Dantas, and many more.

Founding His Own School

As an official BJJ black belt instructor, he opened the 10th Planet Jiu-Jitsu school in Los Angeles, California.

For that reason, he completely focused on growing it into one of the most prominent BJJ systems.

The school focuses on Eddie’s style of jiu-jitsu, which relies on the no-gi system. Thus, branding the school as a learning platform that was outside traditional jiu-jitsu.

Things worked out, and later he branched out of his country onto the rest of the world.

All credit to Eddie Bravo’s hard work and coaching capabilities, as well as a solid branding of his 10th planet system by his closest friend, the influential Joe Rogan.

Joe turned out to be the biggest asset in pushing the school into the limelight. Additionally, a wider following came through Eddie’s UFC broadcasts, the Joe Rogan Experience.


Continued legacy

In conclusion, Bravo went on to develop one of the most successful grappling schools in the US.

Eddie Bravo retired from competitive martial arts in 2014. The same year, he launched a Eddie Bravo Invitational (EBI) tournament.

EBI introduced a no-gi submission-only grappling tournament and the EBI ruleset.

In March 2014, 11 years after their first match, both retired competitors, Bravo (43) and Royler (48) had a friendly fight that ended up in a draw.

The Eddie Bravo Invitational (EBI) is now on its 12th iteration.

Always an innovator, Eddie has developed a unique competition style that addresses the problematic nature of combat competitions of his time.

Other Activities

Alongside, he’s busy with other activities like music and the Youtube channel.

Bravo has gained a following outside of the MMA world by putting up original music, covers, and SoundCloud remixes.

He’s collaborating with various artists on the original music as well.

Eddie has produced many kinds of music, such as “hook thieves feat shake well – leglock” and “smoke serpent – they are all gone,” among many others.

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Moreover, he runs a podcast, Eddie Bravo Radio, in which he invites guests from the field of MMA, jiu-jitsu, music, and more.

And lastly, he has authored 4 books and 3 DVDs. He has also appeared in various films related to this field.

He currently runs the 10th Planet Jiu-Jitsu School in Los Angeles. The 10th Planet uses and teaches eddies’ style of jiu-jitsu that is not conventional.

Eddie mixes these techniques with Kodokan, Judo, Submission, and Freestyle Wrestling as well.

Well, love him or hate him; Eddie Bravo indeed made a huge contribution towards changing the landscape of traditional jiu-jitsu and will continue to do so in many years to come.

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Eddie Bravo: Net Worth

With over a two-decade juggling career as a martial arts practitioner, competitor, author, and founding his academy, bravo has accrued a whopping net worth of $1.5 million as of 2022.

He was able to attain a net worth of a million, all credited to his incredible career as a professional martial arts instructor, author, stunt performer, UFС аnаlуѕt, etc.

Similarly, with his school’s relatively successful career and popularity, he made a good fortune and, without a doubt, continues to make more.

In addition, besides соmреtitіng, he also writes many іnduѕtrу-rеlаtеd іnѕtruсtіоn guіdе books such as Јіu-Јіtѕu Unlеаѕhеd (2005), Маѕtеrіng the Rubber Guard (2006), Маѕtеrіng thе Тwіѕtеr(2007),  аnd Аdvаnсеd Rubbеr Guаrd (2014) along with DVDs.

Social Media Presence

Eddie runs his own Youtube Channel. He joined youtube on Oct 18, 2006. He constantly uploads content on his channel.

It usually consists of his jiu-jitsu technique such as (electric chair, rubber guard, and more), the training, event footage, podcasts, conspiracy theories, and music mixes.

Also, he is active on Facebook. In his Facebook wallpaper, we can mostly see links to youtube videos.

Youtube: over 213k Subscribers


How long did it take Eddie Bravo to get his black belt?

It took him 8 years to get his first-degree black belt.

Who did Eddie Bravo coach?

Eddie has coached Joe Rogan, Tony Ferguson, Vinny Magalhães, Shinya Aoki, Kelvin Gastelum, Ilima-Lei Macfarlane, and many known faces in the industry.

Why did Eddie name his school 10th Planet Jiu-Jitsu?

According to Eddie, 10th Planet got its name from a theory by author Zecharia Stitchin. The theory proclaims that humans were created as slaves to mine gold for aliens from a planet called “Nibiru.”

What did Eddie Bravo do for the UFC?

Eddie Bravo did production and fight analysis for the UFC in the early 2000s.

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