Austrian business mogul Dietrich Mateschitz died at the age of 78. He had a long-fought battle with Pancreatic Cancer.
Dietrich Mateschitz, the billionaire business magnate, was the co-founder and 49% owner of the energy drink giant Red Bull. The Company owned several sports teams worldwide, including racing teams Red Bull Racing and AlphaTauri, and football clubs FC Red Bull Salzburg, and RB Leipzig.
As of April 2022, the Austrian’s net worth was estimated at US$27.4 billion. He had also worked in marketing for other top brands like Unilever and Blendax.
During a trip for Blendax, Dietrich bought a bottle of Krating Daeng in Thailand, the drink that inspired him to establish Red Bull. He felt the drink was good for his jet lag and anticipated the commercial opportunities of the beverage in Europe. He then struck a partnership deal with the Thai businessman Chaleo Yoovidhya.
Dietrich Mateschitz Illness: The Red Bull Co-Owner Died Of Cancer?
Dietrich Mateschitz died on October 22, 2022, following a prolonged battle with Pancreatic Cancer. He was 78. The highly private man lived in Salzburg with his long-term girlfriend, Marion Feichtner, and once said he drank 10 to 12 Red Bull cans daily.
He used his fortune to form an F1 team that has become one of the prominent sides in the sport. Red Bull’s team principal, Christian Horner, expressed condolences saying, “It’s very, very sad, what a great man.”
He added that Dietrich’s achievements and contributions are exceptional and further praised the team’s founder for his vision, the strength of character, and fearlessness in achieving his dreams.
Christian expressed relief that Dietrich “thankfully” saw Red Bull’s Max Verstappen winning his second consecutive world title. The Dutch racer won the Japanese Grand Prix two weeks ago.
Furthermore, Formula 1 Chief Executive Stefano Domenicali shared his sadness over the news, calling Dietrich a hugely loved and respected member of the Formula 1 family.
The Italian added that Dietrich was an incredible visionary entrepreneur and a man who helped transform the sport and create the Red Bull brand known worldwide. However, his demise is believed not to threaten or affect Red Bull or its sister team Alpha Tauri’s future.
Dietrich Mateschitz Parents And Family Details Explored
Dietrich Mateschitz was born in Sankt Marein im Mürztal, Styria, Nazi Germany (in present-day Austria) on May 20, 1944.
The Austrian was born to a family of Slovene or Croatian ancestry. His mother, Auguste Mateschitz, was from Styria, while his Father’s side was from Maribor (now in Slovenia). He declared himself a “Styrian cosmopolitan.” Both his parents were primary school teachers.
Dietrich attended the Vienna University of Economics and Business and graduated with a marketing degree in 1972. He was highly keen and passionate about extreme sports from a young age.
Dietrich Mateschitz never had a wife but had a son named Mark. Dietrich rarely gave interviews and refused to answer questions about his son, born in the early 1990s. Mark was the managing director of one of his investment companies, while Mark’s mother was the head of Mateschitz Foundation Wings for Life.
He had Mark from his two-year relationship with a former ski instructor, Anita, and later dated his long-term partner, Marion Feichtner.
Dietrich was a highly reclusive figure, maintaining privacy throughout his life. He was also known for his simplicity, often spotted wearing casual clothes, mostly with jeans and sunglasses.